Keywords: Big data, corruption, gambling, integrity, live scoring, match-fixing, sport data, sports betting, sport policy, technology. It concludes by postulating how this relationship will evolve and some of the future trends and policies we can expect. An analysis of technology’s role in the relationship between the two industries shows not only a shared need for data but, crucially, that the betting industry’s reliance on a thriving sport industry as a source of credible data makes upholding sport’s integrity a common goal. By drawing on examples from the sport industry, it highlights the challenges faced by sport policymakers in trying to balance the stigma of gambling and threat of match-fixing, with attempts to capture a share of the profits from sports betting.
The process starts by taking a brief look at the history of sport and betting, demonstrating a longstanding and symbiotic relationship between the two industries. This paper examines the relationship between the sport and betting industries and how the constant demand for policymakers to justify their collaboration is restricting their capacity to tackle the threats facing sport’s integrity. Image by Francis Scialabba from Morning Brew PDF By Stuart Barraclough
